UX tools: A Map of User Journey Optimization Tools

UX Tools for User Journey Optimization by Onvey.

“What is User Experience?” – The problem with this question is that you cannot answer in a short and exhaustive statement. Different interlocutors will give different answers and definitions. Even for us at Onvey it is sometimes tricky to talk about user experience to our peers in product development, because the concept is sufficiently large so everyone can consider different factors, disciplines and solutions in it.

We noticed, for instance, that people in product management often reduce “user experience” to the “user journey” on their service. Why? Continue reading →

5 Ways To Get Qualitative Feedback From Your Existing Users

User Feedback : what to do with your users?

More than ever, and less than tomorrow, the User is at the center of every product strategy. Start-ups apply lean (for instance, or product thinking, ..) iterative strategies to make decisions and define priorities for their roadmap. Success in product development comes from the ability to solve one problem people encounter, in a specific market, and keep sticking with the needs and expectations of these people – that change in time. To achieve this, Continue reading →