The Customer Of Tomorrow

the customer of tomorrow

Customers always wanted custom-made products and tailored service. That said, today’s customer is quite the same as the customer of the XIXth and the XXth century. The mass production and tech advancements make the difference today: mass production is making products cheaper and tech is making them customizable.

Moreover, widespread use of mobile devices results in new customer habits where apps and services are available for installation and use on the go. What does it mean in terms of customer behavior, sentiment, and habits? Continue reading →

Build Trust In Your Company, Not Your Product

Brand awareness: build trust in your company, not your product

Brand awareness and brand recognition are business-critical when developing your online service. Because it allows enterprises to build trust in the overall business operation, not only trust in a single service or product. This approach should be adopted by both startups in their early stages of development and online services that already count paid subscribers. Continue reading →

Acquisition And Retention, The Codependent Friends

Acquisition And Retention, The Codependent Friends

To build traction, then growth for your service, acquiring early customers is the natural path to follow. But sustainability in any business does not come only by bringing in more and more customers in the store. What you need are loyal customers that trust your service and come again after their first purchase. Continue reading →