You have moved past the idea development phase for your service, and now your early-stage startup is focused on growing its customer base and creating brand awareness. Inevitably, you will need broader exposure for your online service. In the meantime, your startup may come to enjoy increasing media hype.
Media buzz, however, is a double-edged sword.
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Sometimes there seem to be more solutions than problems to solve. Hundreds of airlines, musicians, and tablet manufacturers want to fly, entertain, or serve each of us… Yet few of them communicate their message as engagingly or consistently as Richard Branson, Bono or the late, great Steve Jobs. Continue reading →
The online buyer journey resembles a buyer’s progress through a high street shop. They would scan the wares to see if whatever they want is there. If they spot something like it, they might well ask questions about it. Ultimately, they might buy it. Continue reading →
We cannot do everything ourselves. We perform the tasks for which we are appreciated and we appreciate. We delegate the rest to others. Continue reading →
Do world brands whose target groups recognize them universally and which enjoy overwhelmingly positive feedback have a secret? Was there an overlooked reason why other world renowned brands have folded? Perhaps there is a secret and a reason! Though often overlooked, excellent customer experience can, in the long term, give you world renown. Continue reading →
Customers always wanted custom-made products and tailored service. That said, today’s customer is quite the same as the customer of the XIXth and the XXth century. The mass production and tech advancements make the difference today: mass production is making products cheaper and tech is making them customizable.
Moreover, widespread use of mobile devices results in new customer habits where apps and services are available for installation and use on the go. What does it mean in terms of customer behavior, sentiment, and habits? Continue reading →
Brand awareness and brand recognition are business-critical when developing your online service. Because it allows enterprises to build trust in the overall business operation, not only trust in a single service or product. This approach should be adopted by both startups in their early stages of development and online services that already count paid subscribers. Continue reading →
To build traction, then growth for your service, acquiring early customers is the natural path to follow. But sustainability in any business does not come only by bringing in more and more customers in the store. What you need are loyal customers that trust your service and come again after their first purchase. Continue reading →
Retention optimization is a crucial set of structured tasks in a wider organization, requiring sharp skills.
In many regards, it is just like the defensive line in any team sports: strategic, and essential. And it steadily suffers from an underestimated recognition in the wins.
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