There are 17 posts tagged Product Strategy. this is page 2 of 2
Today, a UX designer is quite as much accountable for the success -or not- of a product than his/her mate CPO or product owner. They share responsibility to build a useful, usable, enjoyable and engaging product.
If you read our articles for a while, you know that you will have to think about hiring a UX designer one day.
“What is User Experience?” – The problem with this question is that you cannot answer in a short and exhaustive statement. Different interlocutors will give different answers and definitions. Even for us at Onvey it is sometimes tricky to talk about user experience to our peers in product development, because the concept is sufficiently large so everyone can consider different factors, disciplines and solutions in it.
We noticed, for instance, that people in product management often reduce “user experience” to the “user journey” on their service. Why? Continue reading →
What actually makes your product great? your idea? the problem it solves? the fact people use it? which features you decide to implement?
More than ever, and less than tomorrow, the User is at the center of every product strategy. Start-ups apply lean (for instance, or product thinking, ..) iterative strategies to make decisions and define priorities for their roadmap. Success in product development comes from the ability to solve one problem people encounter, in a specific market, and keep sticking with the needs and expectations of these people – that change in time. To achieve this, Continue reading →
Using social networks to express negative feedback is nowadays a widespread behaviour. It is easy and convenient for everyone to protest on some bad experience directly to the brand’s face on a public social tribune like Twitter or Facebook. But as last years were the rise of haters and trolls, we can see today the appearance of new types of interactions when people are unhappy -or insufficiently happy- with their favourite brand or service. Feedback get more and more wise and argued. No, look! Sometimes this feedback is not just feedback anymore, but ready-to-deploy solutions describing how it is possible for you as a brand to improve customers’ experience. Does this ring a bell? From a product point of you, what your customers are offering you at this moment are UX recommendations.
As an entrepreneur, you know there are so many reasons why your business could fail in a month or in a year. What makes entrepreneurs is this irrational attractiveness for building new things despite a high risk, but also with a tiny chance of success, that all drive us.
Roadmap in hands, product at an advanced stage, you’re almost ready to launch. Your product team did the hard work, marketing is ready to tell stories, internal tests have been performed …
But the question remain : will it delight your customers and eventually bring the ROI you expect?
Performing User Testing will tell you! Continue reading →