You have moved past the idea development phase for your service, and now your early-stage startup is focused on growing its customer base and creating brand awareness. Inevitably, you will need broader exposure for your online service. In the meantime, your startup may come to enjoy increasing media hype.
Media buzz, however, is a double-edged sword.
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People at product or marketing responsibilities who feel they have zero artistic talent – this post is for you. Rating a design, which leads you way outside your comfort zone, can be a stressful exercise. Continue reading →
Today, your digital service can be used on a wide variety of devices. They can be “immovable” — like a desktop PC, or carryable — like a laptop, a tablet or a mobile phone. Right there, we have a high number of different devices that can work in unison. However the categorization does not end here. Continue reading →
Delivering a pleasant navigation for every single visitor on your website, printing your message in any visitor’s mind after just a few second is a real performance every website owner should in-fine be expecting from his service.
Expecting the diversity of people that will visit your website, and the small amount of attention and time they will have to devote you, making such Continue reading →
Customers always wanted custom-made products and tailored service. That said, today’s customer is quite the same as the customer of the XIXth and the XXth century. The mass production and tech advancements make the difference today: mass production is making products cheaper and tech is making them customizable.
Moreover, widespread use of mobile devices results in new customer habits where apps and services are available for installation and use on the go. What does it mean in terms of customer behavior, sentiment, and habits? Continue reading →
Brand awareness and brand recognition are business-critical when developing your online service. Because it allows enterprises to build trust in the overall business operation, not only trust in a single service or product. This approach should be adopted by both startups in their early stages of development and online services that already count paid subscribers. Continue reading →
To build traction, then growth for your service, acquiring early customers is the natural path to follow. But sustainability in any business does not come only by bringing in more and more customers in the store. What you need are loyal customers that trust your service and come again after their first purchase. Continue reading →
The process of designing interfaces for multiple devices in today’s age of technological advancement proves to be a challenge at every step.
People will use your product on a variety of devices – from mobile phones, to laptops, tablets, desktop computers, etc. Designing something that can be fully functional on any device can be a taxing process, but it is a necessary one, which can be extremely rewarding in the end both for you and (especially) your users, if done right. Continue reading →
You just validated your idea, a great one, a new product -or feature- that clearly brings a solution to a problem.
Everything now rests on your ability to execute it efficiently and make it a game-changer, that will bring you success. If you achieve to execute it.
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