To build traction, then growth for your service, acquiring early customers is the natural path to follow. But sustainability in any business does not come only by bringing in more and more customers in the store. What you need are loyal customers that trust your service and come again after their first purchase. Continue reading →
Retention optimization is a crucial set of structured tasks in a wider organization, requiring sharp skills.
In many regards, it is just like the defensive line in any team sports: strategic, and essential. And it steadily suffers from an underestimated recognition in the wins.