You have moved past the idea development phase for your service, and now your early-stage startup is focused on growing its customer base and creating brand awareness. Inevitably, you will need broader exposure for your online service. In the meantime, your startup may come to enjoy increasing media hype.
Media buzz, however, is a double-edged sword.
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Sometimes there seem to be more solutions than problems to solve. Hundreds of airlines, musicians, and tablet manufacturers want to fly, entertain, or serve each of us… Yet few of them communicate their message as engagingly or consistently as Richard Branson, Bono or the late, great Steve Jobs. Continue reading →
Do world brands whose target groups recognize them universally and which enjoy overwhelmingly positive feedback have a secret? Was there an overlooked reason why other world renowned brands have folded? Perhaps there is a secret and a reason! Though often overlooked, excellent customer experience can, in the long term, give you world renown. Continue reading →
Customers always wanted custom-made products and tailored service. That said, today’s customer is quite the same as the customer of the XIXth and the XXth century. The mass production and tech advancements make the difference today: mass production is making products cheaper and tech is making them customizable.
Moreover, widespread use of mobile devices results in new customer habits where apps and services are available for installation and use on the go. What does it mean in terms of customer behavior, sentiment, and habits? Continue reading →
Typography is one of the segments of digital products whose importance is often undervalued. Text is a primary form of content, and most of the time, designers don’t consider putting significant effort into typography, which is one of the reasons for a huge amount of services being visually lacklustre.
Text is never just text. Continue reading →
Brand awareness and brand recognition are business-critical when developing your online service. Because it allows enterprises to build trust in the overall business operation, not only trust in a single service or product. This approach should be adopted by both startups in their early stages of development and online services that already count paid subscribers. Continue reading →