The online buyer journey resembles a buyer’s progress through a high street shop. They would scan the wares to see if whatever they want is there. If they spot something like it, they might well ask questions about it. Ultimately, they might buy it. Continue reading →
“Truth is ever to be found in simplicity, and not in the multiplicity and confusion of things” – Isaac Newton
We often meet people who wonder about the difference between UI and UX.
It is easy to get them mixed up, after all they almost always go hand-in-hand even though they are done by different parts of the development team. Their design process differs, and so does the end result.
By having a better grasp on these professions and what makes them unique and crucial for your product you have a higher chance of creating a product that your users will love.
Designing an interface presents an ever-changing list of difficulties and problems you need to solve in order to transfer information over to the end-user, lead him to your goal, by avoiding his dispersion throughout the service.
Retention optimization is a crucial set of structured tasks in a wider organization, requiring sharp skills.
In many regards, it is just like the defensive line in any team sports: strategic, and essential. And it steadily suffers from an underestimated recognition in the wins.
Today, a UX designer is quite as much accountable for the success -or not- of a product than his/her mate CPO or product owner. They share responsibility to build a useful, usable, enjoyable and engaging product.
If you read our articles for a while, you know that you will have to think about hiring a UX designer one day.
“What is User Experience?” – The problem with this question is that you cannot answer in a short and exhaustive statement. Different interlocutors will give different answers and definitions. Even for us at Onvey it is sometimes tricky to talk about user experience to our peers in product development, because the concept is sufficiently large so everyone can consider different factors, disciplines and solutions in it.
We noticed, for instance, that people in product management often reduce “user experience” to the “user journey” on their service. Why? Continue reading →
Do you remember the last time you waited in an annoying long line, just to get your morning coffee? Or that time that your cable got cut down, right in the middle of your favorite show?
This is actually a time, when you experienced a case of “bad user experience” and probably the reason you are not going back to that coffee place again.
User Experience is first the entirety of the interactions a User will have with a Service. But it is used in our industries mostly to describe the discipline or science that aim to build a favourable conceptual and technical environment for its Users.
When someone interacts with your service, several factors get in count to determine if he will have a good or bad experience with it. His personal context, but also the context he gets in, the recommendations he had from relatives, his ability and ease or not to accomplish what he was expects to do, the interactions he will have with you, etc.
Our pick of articles to start with this topic:
- Customer Experience Explained, The Restaurant Metaphor
- What is UX and why you should care about?
- The One Thing That Will Make Your Service Go Viral
There are 8 posts filed in UX – User Experience.