You have moved past the idea development phase for your service, and now your early-stage startup is focused on growing its customer base and creating brand awareness. Inevitably, you will need broader exposure for your online service. In the meantime, your startup may come to enjoy increasing media hype.
Sometimes there seem to be more solutions than problems to solve. Hundreds of airlines, musicians, and tablet manufacturers want to fly, entertain, or serve each of us… Yet few of them communicate their message as engagingly or consistently as Richard Branson, Bono or the late, great Steve Jobs. Continue reading →
Do world brands whose target groups recognize them universally and which enjoy overwhelmingly positive feedback have a secret? Was there an overlooked reason why other world renowned brands have folded? Perhaps there is a secret and a reason! Though often overlooked, excellent customer experience can, in the long term, give you world renown. Continue reading →
Delivering a pleasant navigation for every single visitor on your website, printing your message in any visitor’s mind after just a few second is a real performance every website owner should in-fine be expecting from his service.
Expecting the diversity of people that will visit your website, and the small amount of attention and time they will have to devote you, making such Continue reading →
Customers always wanted custom-made products and tailored service. That said, today’s customer is quite the same as the customer of the XIXth and the XXth century. The mass production and tech advancements make the difference today: mass production is making products cheaper and tech is making them customizable.
Moreover, widespread use of mobile devices results in new customer habits where apps and services are available for installation and use on the go. What does it mean in terms of customer behavior, sentiment, and habits? Continue reading →
Brand awareness and brand recognition are business-critical when developing your online service. Because it allows enterprises to build trust in the overall business operation, not only trust in a single service or product. This approach should be adopted by both startups in their early stages of development and online services that already count paid subscribers. Continue reading →
We concede it: you do not need to tell all your friends what Customer Experience is. However, we wrote this post because lots of people ask around us, including many in the process of launching a business online [Ed. Note: it usually comes when we tell we are building an analytics software for User Experience]. Our idea with this article is to make Customer Experience more comprehensible to everyone working on his own business (online or offline), by transposing situations people may experience in their everyday life, to the online world. Continue reading →
Using social networks to express negative feedback is nowadays a widespread behaviour. It is easy and convenient for everyone to protest on some bad experience directly to the brand’s face on a public social tribune like Twitter or Facebook. But as last years were the rise of haters and trolls, we can see today the appearance of new types of interactions when people are unhappy -or insufficiently happy- with their favourite brand or service. Feedback get more and more wise and argued. No, look! Sometimes this feedback is not just feedback anymore, but ready-to-deploy solutions describing how it is possible for you as a brand to improve customers’ experience. Does this ring a bell? From a product point of you, what your customers are offering you at this moment are UX recommendations.