Exploiting People’s Frustration, Curiosity, And Propensity For Trashing

figurative feedback button this sucks

Delivering a pleasant navigation for every single visitor on your website, printing your message in any visitor’s mind after just a few second is a real performance every website owner should in-fine be expecting from his service.

Expecting the diversity of people that will visit your website, and the small amount of attention and time they will have to devote you, making such Continue reading →

The Customer Of Tomorrow

the customer of tomorrow

Customers always wanted custom-made products and tailored service. That said, today’s customer is quite the same as the customer of the XIXth and the XXth century. The mass production and tech advancements make the difference today: mass production is making products cheaper and tech is making them customizable.

Moreover, widespread use of mobile devices results in new customer habits where apps and services are available for installation and use on the go. What does it mean in terms of customer behavior, sentiment, and habits? Continue reading →

Build Trust In Your Company, Not Your Product

Brand awareness: build trust in your company, not your product

Brand awareness and brand recognition are business-critical when developing your online service. Because it allows enterprises to build trust in the overall business operation, not only trust in a single service or product. This approach should be adopted by both startups in their early stages of development and online services that already count paid subscribers. Continue reading →

Customer Experience explained to your friends: the restaurant metaphor

Restaurant is Experience.

We concede it: you do not need to tell all your friends what Customer Experience is. However, we wrote this post because lots of people ask around us, including many in the process of launching a business online [Ed. Note: it usually comes when we tell we are building an analytics software for User Experience]. Our idea with this article is to make Customer Experience more comprehensible to everyone working on his own business (online or offline), by transposing situations people may experience in their everyday life, to the online world. Continue reading →

Aficionado is the new hater. And it’s great.

Aficionado is the new hater.

Using social networks to express negative feedback is nowadays a widespread behaviour. It is easy and convenient for everyone to protest on some bad experience directly to the brand’s face on a public social tribune like Twitter or Facebook. But as last years were the rise of haters and trolls, we can see today the appearance of new types of interactions when people are unhappy -or insufficiently happy- with their favourite brand or service. Feedback get more and more wise and argued. No, look! Sometimes this feedback is not just feedback anymore, but ready-to-deploy solutions describing how it is possible for you as a brand to improve customers’ experience. Does this ring a bell? From a product point of you, what your customers are offering you at this moment are UX recommendations.

Continue reading →

 

Delivering a positive Customer Experience (CX) is a crucial focal point to build successful businesses.

As a simple way to explain the impact of a positive experience, we can say that Happy Customers are more likely to check “yes” when asked this:

  • Are you happy to give your money to this place?
  • Are you likely to visit again?
  • Are you likely to recommend this place?

It shows that it is interesting and crucial, for any kind of business in any competitive market, to care about what their customers feel with their service.

Good experience brings more money, loyal customers and recommendations.

Read the article: Customer Experience Explained

While User Experience applies mostly to the software/web industry, CX is a key for every business owner, and will be more and more used as an indicator of success. 

Our articles give pieces of advice and guides to empower your Customer Experience Strategy. 

There are 12 posts filed in CX – Customer Experience. this is page 1 of 2